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Practice Marketing: ROI, ATF and KPI

Marketing is an essential part of your business. These days, it's easily accessible, quick, and often free - for example, by sharing stories on social media, your customers are reminded of your services. However, given the work required - does it yield anything? We take a look at ways to measure effectiveness.
Never waste a good crisis…
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Never waste a good crisis…

Around mid-February it became clear that this was going to be a completely different year. In March, the 'crisis' started, and all plans went overboard as the country went into lockdown.
Communicating during a crisis
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Communicating during a crisis

How do you ensure that you inform your customers in the most effective way possible? Below are some examples of how you can quickly and easily communicate with pet owners.
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Discover how our software can help you during COVID-19

We know that working in a veterinary practice can be challenging at the moment. The work continues, your clients need help, and you want to provide your highest quality of care. As an IDEXX Veterinary Software & Services customer, we are happy to help and support you in these difficult times...
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Believe in data, not opinions

Do you make decisions based on feelings or information? Typically our instinct is to follow our emotions, but the question is whether this is the best thing to do. After all, you always want to avoid the feeling of “what if” afterwards. As…

Do more with less

Communicating via text messages represents a challenge due to the length of text messages. So how do you effectively inform your customer using a limited number of characters?

Introducing our first self-paced learning course: “An introduction to Animana”

This course is the first of several self-paced courses we are planning. It focuses on providing the knowledge a new user needs to get up and running. Hence, it's perfect if you have a new hire you'd like to get up to speed or if you want an overview of Animana.

How you have inspired us in two significant ways

In July 2019, you might have seen a message asking to help us out with our Learning & Knowledge Survey. Through the survey we aimed to understand what, when, and how you want to learn. We received many responses, and we would like to…

2020 – A Decade for Millennials

Should this be the year you make some significant changes to your practice? You're probably wondering "Why?" or "How?" - easy; your customer base is going to change! This year you'll start to see more 'millennials' or 'generation Y' (people born between 1981 and 2000) come to your practice for the first time as pet owners.

2019 – The year in review

A year has highs and lows, some days are extraordinary and some are just unremarkable, but at the end of a year, it’s good to look back at the year’s accomplishments. At Animana, we did this too - and asked our team what things they thought were extraordinary. From our Developers to Sales, and from Support to Product Management (and everything in between) this is what they told us...