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Practice Marketing: ROI, ATF and KPI

Marketing is an essential part of your business. These days, it's easily accessible, quick, and often free - for example, by sharing stories on social media, your customers are reminded of your services. However, given the work required - does it yield anything? We take a look at ways to measure effectiveness.
Never waste a good crisis…
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Never waste a good crisis…

Around mid-February it became clear that this was going to be a completely different year. In March, the 'crisis' started, and all plans went overboard as the country went into lockdown.
Communicating during a crisis
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Communicating during a crisis

How do you ensure that you inform your customers in the most effective way possible? Below are some examples of how you can quickly and easily communicate with pet owners.
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Discover how our software can help you during COVID-19

We know that working in a veterinary practice can be challenging at the moment. The work continues, your clients need help, and you want to provide your highest quality of care. As an IDEXX Veterinary Software & Services customer, we are happy to help and support you in these difficult times...
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Believe in data, not opinions

Do you make decisions based on feelings or information? Typically our instinct is to follow our emotions, but the question is whether this is the best thing to do. After all, you always want to avoid the feeling of “what if” afterwards. As…

Do more with less

Communicating via text messages represents a challenge due to the length of text messages. So how do you effectively inform your customer using a limited number of characters?
New Version

Animana Release Highlights: Version 4.13

IMPROVED: Client Portal layout and functionality - The client portal has been overhauled - with an improved design with more intuitive navigation. NEW: IDEXX Bile acids test now available - We have added the Bile acids test to the IVLS test menus for the Catalyst Dx and Catalyst One analysers.

Introducing our first self-paced learning course: “An introduction to Animana”

This course is the first of several self-paced courses we are planning. It focuses on providing the knowledge a new user needs to get up and running. Hence, it's perfect if you have a new hire you'd like to get up to speed or if you want an overview of Animana.
New Version

Animana Release Highlights: Version 4.11

NEW: Pet Health Plan (PHP) Reporting - You can now export your PHP data, allowing you to get insights into the performance of your plans. NEW: Added Application Programming Interface (API) capabilities - We have added more data points to our API, please consult our API documentation for more info! NEW: Animana Integration with Compatible Voice Over IP (VoIP) Software - When picking up a call from a registered client, Animana can now instantly open their client file

How you have inspired us in two significant ways

In July 2019, you might have seen a message asking to help us out with our Learning & Knowledge Survey. Through the survey we aimed to understand what, when, and how you want to learn. We received many responses, and we would like to…